It started as a way to document what happens when you stop reading about change and start testing it yourself. How creative and strategy people grow, adapt, and evolve when the tools and processes around them shift faster than anyone expected. What carries over from the work and processes, and what needs rethinking.
The site is a repository for process, brand thinking, and explorations, with demos and documentation along the way. Some of it is about integrating new tools. Some of it is about figuring out which old habits still hold up. A lot of it is about trying to do creative and marketing work in thoughtful, ethical, sustainable ways when the ground keeps moving.
It's built and shared in public. The lab is where all of it lives.
I'm Tyler Kemp, a project manager and brand strategist based in Portland, Maine. I've spent most of my career scoping, structuring, and shipping work across branding, web, packaging, digital, and marketing ops. My first brand role was at Golden Road Brewing in Los Angeles, where I was the original marketing hire and helped scale the company from startup to more than 150 employees and through acquisition by AB InBev.
I took a sabbatical to raise my two kids. I maintained and kept up with trends and best practices, and started back with the tools that changed the industry while I was gone. Medium Feel is what came out of that.
If any of this resonates, or you're working on something that could use help with scope, strategy, or process, I'd like to hear about it.
